Realmdigital unveils Travel Platform 4.0

17 May 2009

Cape Town - Realmdigital, a software solutions company, today announced the launch of Travel Platform 4.0, a holistic website development and maintenance tool, developed for South African tourism and hospitality industries. “Travel Platform 4.0 allows the tourism and hospitality sector’s small and medium size business owners to take full control of a range of highly specialist e-business, online marketing and content management functions without any programming or HTML knowledge. IT professionals or teams of larger multi-national enterprises also benefit as the software simplifies daily tasks and maintenance routine duties,” according to Wesley Lynch, Realmdigital’s managing director.

“Travel Platform 4.0 will ensure more business and sales through the web. It will save users time and money, and will ensure that IT human resources are streamlined.” He adds: “The websites of companies such as Grand Roche, SAA Travel Centre Holidays and iKapa Tours were created on the software.”

Travel Platform 4.0 is managed from a single and user-friendly console and unites all the functions of content management system (CMS), e-commerce, web analytics, client relationship managements (CRM) and search engine optimization (SEO).

It offers a myriad of features ranging from production and service catalogues, online bookings & reservations, payment processing, e-newsletter design, customer databases, web page content management, event calendars, video and photo libraries, news rooms, and social media integration.

Some of the salient features of Travel Platform 4.0 include a multi-language tool, which allows the website user to select the language they which to view the site in and choose the currency so that rates and costs are delivered in the users preferred currency.

“Although the software also allows for the creation of brand new websites existing websites that require upgrades and additional online functionalities can also be migrated onto Travel Platform 4.0,” he says.

Lynch says as part of the activities around the launch of Travel Platform 4.0 and also Tourism Indaba, the company will conduct free e-business audits of tourism and hospitality websites. Parties interested can visit www.helpmerealm.com and complete the online questionnaire that will generate an automatic report.

“We have prepared a set of international best e-business practices for tourism and hospitality sites for the audit of local sites, and will provide ample recommendations after the evaluation.”

Article by Muzi Mohale (www.travelwires.com)

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